So we built Psychology 1st Marketing.
We didn’t set out to “disrupt the industry”… we were just sick of seeing solid companies waste resources on marketing that looked like everyone else’s. Marketing that checked all the “best practice” boxes… but still didn’t work.
We knew there was a better way.
So we built it.
Going deeper is always worth it.
Understanding your market’s psychology is the only real competitive advantage left.
Most agencies compete on speed: crank out creative → test it → kill what doesn’t work → repeat. Until the client realizes they’re just burning resources without getting any smarter.
We do the opposite.
We go DEEPER before we go wider.
We maximize the learning from every iteration.
Yes, we can scale and move fast too. But only when it’s going to do your budget justice.
Founder · Lead Strategist · Copy Chief
Steve built Psychology 1st because he was tired of businesses being sold marketing snake oil. Most marketers stop at “what works.” Steve physically cannot — he needs to know WHY. Years of obsessing over behavioral psychology, decision science, and persuasion frameworks will do that to a man. If there’s a weakness in your messaging, Steve will find it. And fix it.
Persuasion Architect · Design Lead · AI Pioneer
Elijah spent years as a full-time artist — paintings, metal work, tattooing. He understands how to capture attention and create visceral reactions better than most marketers ever will. He leads our design process, and pushes the limits on how we use AI to help clients stand out in crowded markets. If it looks good and feels right, Elijah touched it.
Copywriter · Strategist · Head of Client Success
Jonathan writes copy that converts and strategy that makes sense — and he’s the one making sure you’re happy and getting results. Years ago he wrote The Unlimited Self (4.5 stars, 1,155 reviews) about destroying the mental blocks that keep people from performing at their potential. He’ll help your campaigns perform and your team execute at a high level.
Lead Market Researcher
Mercedes digs into your market before a single word of copy gets written — what your prospects actually care about, what they’re afraid of, what language resonates and what falls flat. Her research is the foundation that lets clients’ messages land instead of getting ignored, and why we spot market shifts before competitors realize they’re happening.
There are a lot of smart people in marketing. Here’s what makes us different:
We’re also pretty fun to work with. (Or at least we think so.)
So we built Psychology First Marketing.
We didn’t set out to “disrupt the industry,” or whatever buzzword ChatGPT tells other agencies to say on their About page. We were just sick of seeing solid companies waste years creating marketing that was destined to fail.
Marketing that looked and sounded like everyone else. That even if it checked all the “best practice” boxes, still didn’t work.
We knew there was a better way, so we built it.
Maximizing your learning and understanding of your market at each stage changes everything downstream for the better.
Better understanding your ideal client’s psychology is the only real competitive advantage left in marketing these days.
Most other agencies compete on speed. They crank out creative, test it, and kill what doesn’t work. Rinse and repeat for as long as they can… until the client realizes the agency is just burning resources without truly getting any better or smarter.
We do the opposite.
We go deeper before we go wider. We maximize learnings with every iteration. We reverse-engineer what’s working (and what isn’t) in your space.
Yes, we can scale copy and creative and move fast too. But only when it’s going to do your testing budget justice.
Founder, Lead Strategist, Copy Chief
Steve built Psychology First because he was tired of seeing businesses get sold marketing snake oil.
Most marketers stop at "what works." Steve physically cannot. He needs to know WHY it works.
Which is why he’s spent years obsessing over behavioral psychology, decision science, and persuasion frameworks. That obsession is what built this company.
If there’s a weakness in your messaging, Steve’s gonna find it. And fix it.
Persuasion Architect, Design Lead, AI Pioneer
Elijah spent years as a full-time artist. Paintings, metal work, tattooing, and more.
Which means he understands how to capture attention and create visceral reactions better than most marketers ever will.
He leads our design process, and he’s also the guy pushing the boundaries on how we use AI to help our clients stand out in crowded markets.
If it looks good and feels right, Elijah probably touched it.
Copywriter, Strategist, Head of Client Success
Jonathan writes copy that converts and creates strategy that makes sense. He’s also the one making sure clients are happy, supported, and getting results.
If you work with us, you’ll probably talk to Jonathan more than anyone else.
Which is a good thing, because he also wrote a book called The Unlimited Self. 1,155 reviews with a 4.5 average star rating says he knows what he’s talking about.
He’ll help you and your team get out of your own way, think bigger, perform better, and execute at the level you’re truly capable of.
Lead Market Researcher
Mercedes is the one digging into your market. Finding out what your prospects actually care about. What they’re afraid of. What they’ve tried before. What language resonates.
She’s the reason our messaging lands instead of getting ignored.
And how we’re able to spot market shifts before your competitors even know they’re happening.
Look, there are a lot of smart people in marketing. There are other good agencies out there. But here’s what makes us different:
We’re not trying to scale to 100 clients. We work with ONE business per vertical. That’s it.
We don’t operate on templates. Every strategy is custom-built for your market.
We’re not afraid to tell you when something won’t work. Even if it means we make less money.
We’re obsessed with understanding WHY things work. Not just WHAT works right now.
We built proprietary tools (like our Persuasion Algorithm) that give you insights other agencies can’t provide.
And we’re also fun to work with. (Or at least, we think so.)
Let’s talk. We’ll figure out if we’re a fit. And if we are, we’ll help you print money.
